STRATEGY & BUSINESS BACKGROUND #2

In the article 'The Frugal Way to Grow' the authors Navi Radjou and Jaideep Prabhu argue that pioneering companies in mature economies are learning from emerging market companies a new way to expand their businesses.

                                                       Read the background article 

Published: November 2, 2015 by STRATEGY + BUSINESS
Illustration by Lars Leetaru