In the article 'The Importance of Frugal Engineering' the authors Vikas Sehgal, Kevin Dehoff, and Ganesh Panneer describe that providing new goods and services to “bottom of the pyramid” customers requires a radical rethinking of product development.
Published: May 25, 2010 / Summer 2010 / Issue 59 (originally published by Booz & Company) Illustration by Lars Leetaru